Overview

Tock is an alarm-clock app made by Wildframe. This Privacy Policy explains what information Tock collects, why we collect it, how it is protected, and the choices you have. We have tried to write it in plain language rather than legalese.

We built Tock to be calm and respectful of your attention and your data. It shows no ads, includes no third-party analytics or tracking SDKs, and we never sell your personal information. We only collect what the app genuinely needs to work and to keep your account secure.

This policy applies to the Tock app for iOS and the Wildframe service that powers it. By using Tock, you agree to the practices described here.

Information we collect

We keep the data we collect to a minimum. Here is everything, grouped by purpose:

Account information

When you sign in with Apple, we receive a unique account identifier and the name and email address Apple provides. If you choose Apple’s Hide My Email, we only ever receive a private relay address, never your real one. We store this along with an optional profile image so we can recognize your account and sync your data across devices.

Sleep and schedule preferences

During onboarding you can set a sleep goal, a target bedtime and wake-up time, and your time zone. Tock uses these to personalize the app, for example to frame how much sleep an alarm leaves you. You can change or skip them.

Your alarms

The alarms you create are saved to your account so they are backed up and ring on schedule. Each alarm stores its time, label, repeat days, chosen sound, and snooze settings.

Sleep tracking

If you use sleep tracking, Tock accesses your device’s microphone and motion sensors while a sleep session is running, so it can detect the sounds and movement that map your night. iOS asks your permission first, and Tock only uses these sensors during an active session.

Tock does not keep the raw audio. What the sensors detect is turned into your sleep data and metrics, which are stored securely alongside the rest of your sleep history so you can review your trends over time. We use this only to power sleep tracking and your insights. It is never used for advertising, and we never sell it.

Account security and session data

To keep your account safe and signed in, our server records basic session information when you log in: an authentication token, your IP address, the device or browser identifier (user-agent) of the request, and timestamps. This helps us maintain your session and detect suspicious activity.

On-device data

Your login token is stored securely in the iOS Keychain on your device, not in regular app storage. Alarms ring through local notifications that Tock schedules directly on your device, so they work even offline.

How we use your information

We use the information above only to:

Provide the core app, storing your alarms and preferences, syncing them to your account, and ringing your alarms on time.
Power sleep tracking, using your microphone and motion sensors during a sleep session to produce your sleep data, history, and insights.
Authenticate and secure your account, keeping you signed in and protecting against unauthorized access.
Personalize your experience, using your sleep goal and schedule to tailor what the app shows you.
Keep the service reliable, diagnosing problems and maintaining Tock’s availability and performance.
Meet legal obligations, complying with applicable law and protecting the rights and safety of our users and Wildframe.

We do not use your information for advertising, and we do not build marketing profiles or sell your data to anyone.

Tock uses Sign in with Apple as its sign-in method. When you sign in, Apple authenticates you and hands Tock a verified identity token. We never see your Apple password. Apple’s handling of your data is governed by Apple’s Privacy Policy.

You are in control of this connection. On your Apple device you can review or revoke Tock’s access at any time under Settings, your name, Sign in with Apple. Revoking access signs you out of Tock.

Notifications

Tock asks for notification permission so your alarms can ring. Alarms fire via local notifications scheduled on your device. They do not require us to send anything to your phone, and they work offline.

We do not send marketing or promotional push notifications. You can adjust notification permissions any time in iOS Settings, though disabling them will stop your alarms from ringing.

Data storage and security

Your data, meaning your profile, alarms, and sleep data, is stored in a database on servers operated for Wildframe. Data travels between the app and our servers over encrypted HTTPS connections, and your authentication token is held in the iOS Keychain on your device.

We limit access to personal data to what is needed to operate the service, and we work to protect it against loss, misuse, and unauthorized access. That said, no method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Wildframe may process and store your information in countries other than the one you live in. Where we do, we take steps to ensure your information remains protected in line with this policy.

We do not sell or rent your personal information, and we do not share it for advertising. We disclose data only in these limited cases:

Service providers, meaning infrastructure and hosting partners that run our servers on our behalf, under agreements that require them to protect your data and use it only to provide their service to us.
Apple, as part of Sign in with Apple, as described above.
Legal and safety, when required by law, or to protect the rights, property, or safety of you, Wildframe, or others.
Business transfers, meaning that if Wildframe is involved in a merger, acquisition, or sale of assets, your information may transfer as part of that deal. We will notify you of any change in control or use of your personal information.

Data retention and deletion

We keep your information for as long as your account is active and as needed to provide Tock. You can delete your data whenever you like.

When you delete your account, your profile, your alarms, and your sessions are permanently removed from our database. Deletions cascade across all related records, so nothing about your account is left behind. We may retain limited information if required to comply with legal obligations or resolve disputes, and routine backups are cycled out on a rolling basis.

To delete your account or request a copy of your data, email us at [email protected].

Your rights and choices

Depending on where you live, for example in the EEA, the UK, or California, you may have rights to:

access the personal information we hold about you;
correct information that is inaccurate or incomplete;
delete your information;
export a copy of your information (portability);
object to or restrict certain processing, and withdraw consent where we rely on it.

To exercise any of these, email [email protected] and we will respond as required by applicable law. We will not discriminate against you for exercising your privacy rights. You can also revoke Sign in with Apple at any time from your Apple device.

Children’s privacy

Tock is not directed to children under 13 (or the minimum age required in your region), and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact us at [email protected] and we will delete it.

Changes to this policy

We may update this Privacy Policy as Tock evolves or as the law requires. When we do, we will revise the “Last updated” date at the top of this page, and for material changes we will provide a more prominent notice. Your continued use of Tock after an update means you accept the revised policy.

Contact us

Questions, requests, or concerns about this policy or your data? We are happy to help.

Wildframe, [email protected]